fashionable and stylish person!” or “If you get it, you get unique.”
Also, we can build ‘Looking glass self’ for the customer. ‘Looking-glass self’ means the process of imagining other’s reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. BrandExtension Strategy
fashion and are sensitive to trends (foreign brand manias, trend-setters who try to be different from others)
Also from the research, Wizwiz was able to find out that the group of consumers that were interested in foreign goods generally resided in the Seoul area district, particularly from the Kangnamgu area.
Consumers visiting WizWid, with interest of foreign brands had relatively high income
□ 패션브랜드에 영향을 미치는 Branding
Branding은 기업이 시장에서 상품에 대한 도전에 직면했을 때 적응하는 하나의 Marketing Concept으로서 이해되고 있다. Branding에 영향을 미치는 요소로는 가정생활과 환경의 변화나 생활에서의 Technology요소 도입과 Globalisation을 들 수 있는데, 브랜드가 확장함에 따라
1. 기존 경쟁회사의 재편
1) Diageo Korea 출범 : 제품 구색의 다양화 및 유통 장악력 증가
2) Pernod Ricard :2015신제품 출시 계획
2. 신규 경쟁업체 등장
1) KD : 18년산 위스키를 OEM으로 시장에 진입할 계획
2) Others : 프랑스,스웨덴 회사들 직진출 준비
“공격적인 음주 문화를 규제하기 위해선 술 광고를 반
About H&M
Hennes & Mauritz AB comprises five different independent brands
a total of approximately 2,600 stores all over the world.
From a single women wear store in 1947, to a global company offering fashion
introduce e-commerce in the US.
“H&M produces trendy fashion product and offer it for affordable price to consumer.“
- Rolph Erickson
.
.
4P - Product
H&
brand make great sales at 3D SAMRT TV and SMART PHONE market, become known as a leading brand of electronic industry.
Campaign summary
Samsung electronics, official sponsors of 2012 Summer Olympic Games, prepared extensive advertising campaign based on nation’s largest Olympic issue. Instead of existing mobile campaign ‘How to live smart’, they make follow-up campaign ‘GoldRush[How t
1. Introduction
1.1. Introduction of Benetton Group
1.1.1. Group Overview - Business
Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, and Playlife American colle
-기존의 높은 가치를 가지공 있는 브랜드를 이용하여 새로운 제품을 추가하거나,
제품을 개선하는 전략
상표전략의 평가 및 제언
ABC’s 상표확장전략 (re-)positioning (dis/parity with parent brand)
:브랜드 자산을 활용한 대표적인 마케팅 전략의 한 방법
기존의 브랜드에 대해 소비자가 가지고 있는 브
Fashion Incorporation.
- 1953 : Rakhui Industry Co. Ltd. established
- 1956 : Co. Ltd. changes its name to Bando
- 1974 : Fashion unit in Bando company emerged
- 1975-1990 : Bando men's wear, accessories, and licensed brand Daks, Maestro, Ventura, and TNGT released
- 1995 : Bando Fashion under LG company -> LG Fashion under LG company
- 1999 : Integration with LG International Corp.
- 2
Brand Identity
Most dramatic vision of women’s fashion
Ultra-stylish yet timeless suits and evening dress
The ultimate expression of luxury for the gentlemanMix of vintage Ivy League prep, heritage equestrian
The original symbol of the modern preppy lifestyle
Preppy heritage, accessible price
An affordable wardrobe for every occasion
A symbol of fight against cancer
Vintage, the high